“It Tastes Awful. And It Works.\u201d It\u2019s hard to believe that would be a winning advertising slogan, but W. K. Buckley made it work, because\u00a0he wasn\u2019t\u00a0lying. . .\u00a0 it did taste awful. Buckley was a young pharmacist from Wallace, Nova Scotia, when the worldwide flu epidemic struck Canada in 1918. He mixed up an anti-cough concoction in a butter churn, tossing in ammonium carbonate, potassium bicarbonate, camphor, menthol, Canada balsam extract, pine needle oil, hot chili pepper, and a type of red sea algae commonly called Irish moss. It tasted, in Buckley\u2019s Mixture sold for $0,75 per bottle. Long after his death\u00a0and the sale of the company to a Swiss conglomerate, Buckley\u2019s awful concoction\u2013 now with a decongestant\u00a0added\u2013 still sells a reported 6 million bottles a year worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"
“It Tastes Awful. And It Works.\u201d It\u2019s hard to believe that would be a winning advertising slogan, but W. K. Buckley made it work, because\u00a0he wasn\u2019t\u00a0lying. . .\u00a0 it did taste awful. Buckley was...<\/p>\n","protected":false},"author":1,"featured_media":68,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canada"],"_links":{"self":[{"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67"}],"version-history":[{"count":1,"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":69,"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=\/wp\/v2\/posts\/67\/revisions\/69"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mher.khalatyan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}